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40 UNDER 40 WINNER!

40 UNDER 40 WINNER!

We are proud to announce that Brian Birney has been selected to the 2016 Oakland County, Michigan Government Executive’s Elite 40 Under 40 class!

Brian is one of 40 individuals L. Brooks Patterson is recognizing for their innovation, talent and leadership. Nearly 450 applications and nominations were reviewed by an independent panel of judges, looking for the top 40 young professionals and thought leaders who live or work in Oakland County.

For more information, please visit their website.

 

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The Birney Directive Doubles Social Media Traffic

The Birney Directive Doubles Social Media Traffic

This year, The Birney Directive was proud to sponsor the Dragon on the Lake event in Lake Orion. As part of our sponsorship, we were tasked with managing their social media pages…of course!

We are very pleased to share the numbers that we produced for their Facebook page:

Fans: 2014 = 787, 2015 = 1,471
Engagements: 2014 = 6,687, 2015 = 13,978
Reach: 2014 = 70,020, 2015 = 148,564
Impressions: 2014 = 167,041, 2015 = 366,728

An increase of 684 Facebook Fans and more than double in every other category! Do you want the same results for your event or business? Contact us today and we will get started! 248-953-3236 or bbirney@thebirneydirective.com.

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Undefeated at Dragon on the Lake

Undefeated at Dragon on the Lake

Team Birney Directive was undefeated in this year’s Dragon on the Lake competition.  Although a 4th place finish was the end result, The Birney Directive made a strong showing in our first year of competition.  We also won the Orion Area Chamber of Commerce’s coveted Golden Paddle award.

We look forward to next year!

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The Birney Directive Sponsors Orion Chamber Luncheon

The Birney Directive Sponsors Orion Chamber Luncheon

The Birney Directive sponsored the Orion Area Chamber of Commerce’s August luncheon at The Clansman Gaelic Pub – Lake Orion, MI.

The Birney Directive is a full service, Lake Orion based, marketing agency that specializes in social media management and digital reputation management. Brian Birney, President and CMO of The Birney Directive, is also the President of the Orion Area Chamber of Commerce.

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Shop Local Expo

Shop Local booth

Record-breaking crowds attended the Chamber’s 11th Annual Shop Local Expo at Lake Orion High School. Thank you to all the businesses and organizations who participated and helped make this event the most successful one ever. It was, once again, sold out!

Our first time as an exhibitor was a success! Hundreds of people saw our brand and we made some great connections.  Thank you to the Lake Orion Chamber of Commerce for putting on this great event every year.

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Congratulations, Kylie!

Screen Shot 2015-04-28 at 2.29.28 PMCongratulations to Kylie Birney on being named the Atlantic Sun Women’s Scholar Athlete of the Year!

Kylie is The Birney Directive’s Graphic Designer. Way to go, Kylie! We’re all very proud of you!
 
 

Birney Named Atlantic Sun Women’s Lacrosse Scholar-Athlete of the Year

Atlantic Sun Release  |  2015 A-Sun Women’s Lacrosse Academic All-Conference Teams

MACON, Ga. (4/27/2015) — University of Detroit Mercy junior Kylie Birney (Plymouth, Mich. / Ladywood) was named the Atlantic Sun Women’s Lacrosse Scholar-Athlete of the Year, and three Titans received Academic All-Conference honors as the team was announced on Monday by the league office.

 
Birney and seniors Tessa Keuler (Oregon City, Ore.) and Morgan Lear (San Ramon, Calif. / Dougherty Valley), all co-captains, were each voted to the 12-member Atlantic Sun Academic All-Conference Team. The Titans tied Jacksonville with the most representatives on the academic squad.
 
Birney was one of two unanimous selections on the team after recording a 4.00 GPA in Business. Birney is enrolled in the five-year MBA program at Detroit and is a three-time member of the UDM Athletic Director’s Honor Roll. She was also selected Academic All-Conference last year. The junior leads the Titans in goals with a career-best 32 markers this season and ranks ninth in the conference in that category. Birney is also second on the team with 29 draw controls, fourth with 19 ground balls and has twice scored five goals in a game this season. Birney recently received the Reverend Norbert Heutter Award, given to a UDM male and female student-athlete who sets an example for others by their display of attitude, dedication, and leadership.
 
Keuler has a 3.97 GPA in Business and Economics. The accolade marks the third-straight season that Keuler has made the Academic All-Conference team. The senior co-captain has set several career highs during her final season at Detroit and tops the team with 27 assists and 53 points. She ranks second on the squad with 26 goals and has three game-winning tallies this season. Keuler is the all-time leader in assists in Detroit history and earlier this year, she became just the third UDM women’s lacrosse player to reach the 150-point plateau. She holds school records for assists in a game, season and career.
 
Lear, who has a 3.84 GPA in Business Administration, was recently announced as the President’s Award winner, the second women’s lacrosse player in Titan history to earn that. The President’s Award is given to the most outstanding male and female seniors who best typify the image of the complete student-athlete. Lear leads the team with 13 caused turnovers and ranks sixth with 18 ground balls.
 
The Academic All-Conference Team recognizes student-athletes who excel both on the field and in the classroom and exemplify the A-Sun’s mission of Building Winners for Life. All the members of the team boast a 3.30 cumulative grade point average or better and participated in at least half of their team’s games.
 
The Titans are the No. 3 seed for the upcoming 2015 Atlantic Sun Championship and play sixth-seeded Stetson in a quarterfinal matchup at 3:30 p.m., Wednesday in Jacksonville, Florida. The game is set to be streamed live on ESPN3.com.

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Second Screen Users

Second Screen Users

Television is no longer a focused content activity. In 2014, 78% of U.S. Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media.  

So, what are you doing to get in front of the 78%? Contact us today. 

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New Logo For Paul’s Carpet Shine

New Logo For Paul’s Carpet Shine

Only a few weeks ago, we were presented with an opportunity to redesign the logo for one of our clients, Paul’s Carpet Shine. We are pleased to present the new logo below! 

Great job to Kylie Birney, our Graphic Designer, and thank you for the opportunity, Paul!

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