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The Goddard School – Lake Orion Now A Client

The Goddard School – Lake Orion Now A Client

We are happy to announce that The Goddard School-Lake Orion has hired The Birney Directive! We will be handling their local marketing efforts, mainly focusing on their social media accounts: Facebook, Twitter, Pinterest, Instagram, You Tube, LinkedIn and Blogging.

The Goddard School’s F.L.EX.® Learning Program provides the optimal environment for a child’s social and academic development. This program is based on academic research that states children experience the deepest, most genuine learning when they are having fun. The program focuses on academic, social, creative and child-centered development to provide a well-rounded experience and ensure children become confident, joyful and fully prepared students.

For more information on Goddard, please visit their website

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Crittenton Hospital Launches New Patient-Focused Mobile Application

Crittenton Hospital Launches New Patient-Focused Mobile Application

Crittenton Hospital Medical Center and LevelSet Solutions published a new mobile application this week to the Google Play and Apple iTunes App Stores. The My Crittenton Health Tracker is a free app that embraces healthcare’s renewed emphasis on preventative health and community education and gives patients the ability to take control of their health. The My Crittenton Health Tracker app shows the hospital’s dedication to leveraging technologies in order to provide useful resources for their community.

“The app was created to meet our goal to tie together healthcare resources and hospital information with symptom tracking functionality for users and their primary care physicians or specialists,” said Brian Birney, Director of Marketing and Communications for Crittenton Hospital. “The app increases and aids in communications for the patient, physician, and hospital.”

The app, designed and developed by Levelset Solutions, allows users to store lists of medications, allergies, and physicians’ contact information for multiple family members, providing moms, dads, and caregivers easy access to critical information when needed. The built-in calendar and journaling functionality make it easy to track health symptoms. The export capabilities let users share data with their physicians and other health care professionals.

“The My Crittenton Health Tracker helps facilitate conversations with physicians and provides easy tools to track health information that needs to be communicated or quickly accessed during visits,” said Steve Swanson, President for LevelSet Solutions. “It is available for all devices and takes advantage of the latest technology in mobile app development.”

The app is available for download on both the Google Play and Apple iTunes App stores for no charge and is an ad-free application. For more information about the My Crittenton Health Tracker, you can visitwww.crittenton.com/my-crittenton-health-tracker.

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The “Digital Handshake”

The “Digital Handshake”

The Birney Directive specializes in the art of a “digital handshake” …. making connections with businesses and the consumer. Does your business or a business you know need a digital presence or help making these connections? Do they “have a guy for that” or do they need a professional? Let us know because we offer cash rewards for helping us secure new clients! 

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How do you reach people?

How do you reach people?

70% of people surveyed in a recent Forbes article claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies, community reviews and social media.

Need a plan? Contact Us

Let us know how we can help you, so we are prepared to have a constructive conversation when we get in touch with you. Thank you.

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Crittenton honored with two advertising awards

Crittenton honored with two advertising awards

 PUSH 22 is pleased to announce that the agency’s work on behalf of Crittenton Hospital Medical Center, a nationally ranked healthcare facility in Rochester, Mich. with nearly 500 physicians who represent a wide range of medical specialties, has won two silver-level advertising awards in the 30th Annual Healthcare Advertising Awards and the 2013 Aster Awards for its “Hospital-ity” advertising campaign. The campaign is comprised of a series of digital ads and TV commercials that convey a philosophy validated and reinforced in every aspect of the Crittenton experience.

With nearly 4,000 entries, the Healthcare Advertising Awards is the largest healthcare advertising awards competitions in the country. Each year, the Aster Awards receives approximately 3,000 entries from across the United States, Canada and South America. The program provides healthcare organizations and advertising agencies the opportunity to compete against similarly sized organizations within the United States and abroad.

“Hospitals, like other businesses, are constantly working to discover new and innovative methods to reach their community and support their patients,” said PUSH 22 Partner, Dave Sarris. “The Crittenton Hospital-ity marketing campaign was developed to communicate the expertise, quality of care and its experience by positioning the hospital as a leader in cardiovascular, emergency and orthopedic medicine. It was also very important to communicate the hospital’s patient first priority, where physicians and nurses prioritize taking the time to listen to their patients, which we find to be a distinguishing characteristic in healthcare. PUSH 22 is immensely honored to work with such an organization and have our work recognized in both distinguished healthcare award competitions.”

PUSH 22’s engagement with Crittenton Hospital Medical Center began in 2012 when the agency was tapped to create and execute a series of strategic marketing campaigns to extend and solidify brand awareness, the hospital’s community partnerships and healthcare specialties. Crittenton Hospital serves communities in Oakland, Macomb and Lapeer counties with a wide range of medical specialties representing primary, secondary and tertiary-level care.

“Since working with PUSH 22 we have experienced a dramatic increase in brand and specialty recognition within our target communities and demographics,” said Brian Birney, Crittenton Hospital Medical Center’s director of marketing and communications. “It is exciting for Crittenton and PUSH 22 to be recognized for the hard work it took to develop the highly creative, strategically executed campaigns that we have launched through the past year.”

The Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the oldest, largest and most widely respected healthcare advertising awards competition in the country. HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.

The Aster Awards Program, hosted by Creative Images, Inc., is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries compete against similar-sized organizations and must score in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

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Crittenton Wins Two Merit Awards

PUSH 22 and Crittenton Hospital Medical Center have been recognized by the 31st Annual Healthcare Advertising Awards with two merit awards in recognition of the hospital’s Patient Safety and the South Tower Grand Opening campaigns. With nearly 4,000 entries, The Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the oldest, largest and most widely respected healthcare advertising awards competition in the country.

Crittenton’s Patient Safety campaign was comprised of various print and digital materials that showcase its designation as a recipient of the Healthgrades Patient Safety Excellence Award and its rank among the top 5 percent of hospitals in the nation. Recognition for Crittenton’s South Tower Grand Opening highlights the hospital’s reception event which hosted donors, media and the community to explore the hospital’s new $65 million high-tech tower.

“It is a distinct honor to work with such a wonderful, high achieving healthcare brand. Hospitals, like other businesses, are constantly working to discover new and innovative methods to reach their community and support their patients, and we have found a way to communicate Crittenton’s core values, distinct attributes and significance to the community in an innovative, fun way,” said PUSH 22 Partner, Dave Sarris. “We are privileged to work with such a high caliber organization and have our work recognized in this distinguished healthcare award competition.”

PUSH 22’s engagement with Crittenton Hospital Medical Center began in 2012 when the agency was tapped to create and execute a series of strategic marketing campaigns to extend and solidify brand awareness, the hospital’s community partnerships and healthcare specialties. Crittenton Hospital serves communities in Oakland, Macomb and Lapeer counties with a wide range of medical specialties representing primary, secondary and tertiary-level care.

“Our relationship with PUSH 22 has resulted in a dramatic boost in brand recognition and trust within the community and our core patient audiences. This year we launched two significant campaigns, and with PUSH 22’s strategic council and creativity each were seamlessly developed and executed,” said Brian Birney, Crittenton Hospital Medical Center’s director of marketing and communications. “Crittenton is proud to win this award as it solidifies the hard work we and our agency partner have done over the past two years.”

HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.

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