Second Screen Users

Television is no longer a focused content activity. In 2014, 78% of U.S. Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media....

New Logo For Paul’s Carpet Shine

Only a few weeks ago, we were presented with an opportunity to redesign the logo for one of our clients, Paul’s Carpet Shine. We are pleased to present the new logo below!  Great job to Kylie Birney, our Graphic...

Brian Birney Elected President Of OACC

We are proud to announce that President and CMO of The Birney Directive, Brian Birney, has been elected as the next President of the Orion Area Chamber of Commerce! Brian starts his term at the beginning of the year through next...

The Goddard School – Lake Orion Now A Client

We are happy to announce that The Goddard School-Lake Orion has hired The Birney Directive! We will be handling their local marketing efforts, mainly focusing on their social media accounts: Facebook, Twitter, Pinterest, Instagram, You Tube, LinkedIn and Blogging. The Goddard School’s...

Crittenton Hospital Launches New Patient-Focused Mobile Application

Crittenton Hospital Medical Center and LevelSet Solutions published a new mobile application this week to the Google Play and Apple iTunes App Stores. The My Crittenton Health Tracker is a free app that embraces healthcare’s renewed emphasis on preventative health and community education...

The “Digital Handshake”

The Birney Directive specializes in the art of a “digital handshake” …. making connections with businesses and the consumer. Does your business or a business you know need a digital presence or help making these connections? Do they “have a...

How do you reach people?

70% of people surveyed in a recent Forbes article claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies,...

Crittenton honored with two advertising awards

 PUSH 22 is pleased to announce that the agency’s work on behalf of Crittenton Hospital Medical Center, a nationally ranked healthcare facility in Rochester, Mich. with nearly 500 physicians who represent a wide range of medical specialties, has won two silver-level...

Crittenton Wins Two Merit Awards

PUSH 22 and Crittenton Hospital Medical Center have been recognized by the 31st Annual Healthcare Advertising Awards with two merit awards in recognition of the hospital’s Patient Safety and the South Tower Grand Opening campaigns. With nearly 4,000 entries, The...