PUSH 22 is pleased to announce that the agency’s work on behalf of Crittenton Hospital Medical Center, a nationally ranked healthcare facility in Rochester, Mich. with nearly 500 physicians who represent a wide range of medical specialties, has won two silver-level advertising awards in the 30th Annual Healthcare Advertising Awards and the 2013 Aster Awards for its “Hospital-ity” advertising campaign. The campaign is comprised of a series of digital ads and TV commercials that convey a philosophy validated and reinforced in every aspect of the Crittenton experience.
With nearly 4,000 entries, the Healthcare Advertising Awards is the largest healthcare advertising awards competitions in the country. Each year, the Aster Awards receives approximately 3,000 entries from across the United States, Canada and South America. The program provides healthcare organizations and advertising agencies the opportunity to compete against similarly sized organizations within the United States and abroad.
“Hospitals, like other businesses, are constantly working to discover new and innovative methods to reach their community and support their patients,” said PUSH 22 Partner, Dave Sarris. “The Crittenton Hospital-ity marketing campaign was developed to communicate the expertise, quality of care and its experience by positioning the hospital as a leader in cardiovascular, emergency and orthopedic medicine. It was also very important to communicate the hospital’s patient first priority, where physicians and nurses prioritize taking the time to listen to their patients, which we find to be a distinguishing characteristic in healthcare. PUSH 22 is immensely honored to work with such an organization and have our work recognized in both distinguished healthcare award competitions.”
PUSH 22’s engagement with Crittenton Hospital Medical Center began in 2012 when the agency was tapped to create and execute a series of strategic marketing campaigns to extend and solidify brand awareness, the hospital’s community partnerships and healthcare specialties. Crittenton Hospital serves communities in Oakland, Macomb and Lapeer counties with a wide range of medical specialties representing primary, secondary and tertiary-level care.
“Since working with PUSH 22 we have experienced a dramatic increase in brand and specialty recognition within our target communities and demographics,” said Brian Birney, Crittenton Hospital Medical Center’s director of marketing and communications. “It is exciting for Crittenton and PUSH 22 to be recognized for the hard work it took to develop the highly creative, strategically executed campaigns that we have launched through the past year.”
The Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the oldest, largest and most widely respected healthcare advertising awards competition in the country. HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.
The Aster Awards Program, hosted by Creative Images, Inc., is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries compete against similar-sized organizations and must score in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.