PUSH 22 and Crittenton Hospital Medical Center have been recognized by the 31st Annual Healthcare Advertising Awards with two merit awards in recognition of the hospital’s Patient Safety and the South Tower Grand Opening campaigns. With nearly 4,000 entries, The Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report (HMR), is the oldest, largest and most widely respected healthcare advertising awards competition in the country.
Crittenton’s Patient Safety campaign was comprised of various print and digital materials that showcase its designation as a recipient of the Healthgrades Patient Safety Excellence Award and its rank among the top 5 percent of hospitals in the nation. Recognition for Crittenton’s South Tower Grand Opening highlights the hospital’s reception event which hosted donors, media and the community to explore the hospital’s new $65 million high-tech tower.
“It is a distinct honor to work with such a wonderful, high achieving healthcare brand. Hospitals, like other businesses, are constantly working to discover new and innovative methods to reach their community and support their patients, and we have found a way to communicate Crittenton’s core values, distinct attributes and significance to the community in an innovative, fun way,” said PUSH 22 Partner, Dave Sarris. “We are privileged to work with such a high caliber organization and have our work recognized in this distinguished healthcare award competition.”
PUSH 22’s engagement with Crittenton Hospital Medical Center began in 2012 when the agency was tapped to create and execute a series of strategic marketing campaigns to extend and solidify brand awareness, the hospital’s community partnerships and healthcare specialties. Crittenton Hospital serves communities in Oakland, Macomb and Lapeer counties with a wide range of medical specialties representing primary, secondary and tertiary-level care.
“Our relationship with PUSH 22 has resulted in a dramatic boost in brand recognition and trust within the community and our core patient audiences. This year we launched two significant campaigns, and with PUSH 22’s strategic council and creativity each were seamlessly developed and executed,” said Brian Birney, Crittenton Hospital Medical Center’s director of marketing and communications. “Crittenton is proud to win this award as it solidifies the hard work we and our agency partner have done over the past two years.”
HMR is the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. The awards, judged by a national panel of healthcare marketing experts, were reviewed for creativity, quality, message effectiveness, customer appeal, graphic design and overall impact. Silver awards were given to approximately 241 institutions.