Second Screen Users
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Television is no longer a focused content activity. In 2014, 78% of U.S. Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media. So, what are you doing to get in...
Brian Birney Elected President Of OACC
We are proud to announce that President and CMO of The Birney Directive, Brian Birney, has been elected as the next President of the Orion Area Chamber of Commerce! Brian starts his term at the beginning of the year through next December. For more information on the...
Crittenton Hospital Launches New Patient-Focused Mobile Application
Crittenton Hospital Medical Center and LevelSet Solutions published a new mobile application this week to the Google Play and Apple iTunes App Stores. The My Crittenton Health Tracker is a free app that embraces healthcare’s renewed emphasis on preventative health and...
The “Digital Handshake”
The Birney Directive specializes in the art of a "digital handshake" .... making connections with businesses and the consumer. Does your business or a business you know need a digital presence or help making these connections? Do they "have a guy for that" or do they...
How do you reach people?
70% of people surveyed in a recent Forbes article claim they would rather learn about a hospital or company through articles rather than direct advertisements. Therefore, not only are advertising campaigns important, but so are the patient experience testimonies,...
Crittenton honored with two advertising awards
PUSH 22 is pleased to announce that the agency’s work on behalf of Crittenton Hospital Medical Center, a nationally ranked healthcare facility in Rochester, Mich. with nearly 500 physicians who represent a wide range of medical specialties, has won two silver-level...