Google and Yahoo!’s new guidelines for bulk email senders go into effect February 1, 2024 for anyone who is sending bulk or marketing emails. If your clients have not set up self-authentication, or do not own the domain they send emails from, Constant Contact will authenticate their emails to ensure that their campaigns continue to be delivered. How emails will be authenticatedThe new requirements mean that we must authenticate each message using the domain found in the “from address”. Since your clients are sending from a domain that has not yet been authenticated, we will rewrite the “from address” to a domain we own so that we can do the required authentication on your client’s behalf.For example, if your client is sending from [email protected], we will modify the “from address” to [email protected]. Your clients can customize the “shared1” part of the subdomain and set up separate usernames before the @ sign. For example, they could modify the “from address” to [email protected] or [email protected]. The “friendly from” that subscribers see will still be the same.Your clients can follow the in-product prompts that will walk them through these changes, as well as how to customize their “from address”.

There’s still time to authenticate your clients’ domainsClients with their own domains can still set up self-authentication and add a DMARC policy with their domain provider at any time. Even if they use the CCsend domain, they can switch their emails to send from a self-authenticated domain at a later date. See how they can set up self-authentication.

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