Email Marketing Services

Opening hours
Monday – Friday 08.00 – 17.00

Strategic Campaign Planing

Your email campaigns should align seamlessly with your business goals. Our strategic planning services ensure that every email sent is purposeful, targeted, and integrated into your overarching marketing strategy for maximum impact.

Compelling Email Design

Break through the clutter with visually stunning and strategically crafted email designs. From captivating visuals to persuasive copy, our designs are optimized for engagement and conversion across various devices.

Segmentation & Personalization

Deliver the right message to the right audience at the right time. Our segmentation and personalization strategies ensure that your emails resonate with individual recipients, driving higher open rates and relevance.

Automation & Drip Campaigns

Streamline your marketing efforts with automated workflows and drip campaigns. From lead nurturing to customer onboarding, our automation services save time, enhance efficiency, and deliver targeted messaging throughout the customer journey.

A/B Testing and Optimization

Achieve peak performance with A/B testing and optimization. We continually refine and enhance your campaigns through data-driven insights, ensuring that your emails evolve to meet the ever-changing preferences of your audience and market demand.

Growth Strategies

We nurture and expand your audience with effective list management and growth strategies, to include website integration. Our services focus on building quality subscriber lists, maintaining hygiene, and implementing tactics to organically grow your email audience.

Compliance & Deliverability

Navigate the complex landscape of email compliance and deliverability with ease. Our experts ensure that your campaigns adhere to industry regulations, maximizing deliverability and minimizing the risk of emails ending up in spam folders.

Analytics & Reporting

Gain actionable insights into the performance of your email campaigns. Our analytics and reporting services provide a comprehensive view of key metrics, enabling you to make informed decisions and optimize future campaigns.

Welcome to The Birney Directive, where email marketing transforms from a tool into a powerful strategy that drives engagement, nurtures leads, and accelerates business growth. As a premier marketing agency, we specialize in delivering targeted and impactful email campaigns that resonate with your audience, foster meaningful connections, and propel your brand forward.

Partner with The Birney Directive to unlock the full potential of email marketing. From strategy to execution, we’re here to help you achieve unparalleled success in your email campaigns.

"Amazing staff. They are all very quick to respond with any concerns at all. And very informative and helpful with regards to new campaigns and initiatives."

Mike Martin, Kerner's Auto Service

"Amazing people, talent, professional and timely. Changed our business profile and exposure beyond our expectations."

Todd Garris, Motor City Granite & Countertops

"We've been working with The Birney Directive (Brian and his team) for about a year, and are thrilled with the service and professionalism provided. They are our "Marketing Department!"

Jason Milen, Jax Kar Wash

Awards & Testimonials

Constant Contact Email Marketing Certified Partner.

Top Logo Designer in Metro Detroit from

Best Social Media Marketing Agency from

Certified Partner of Birdeye Online Listings and Digital Performance.

All Star Award from Constant Contact Email Marketing.


PO Box 590
Lake Orion, MI 48361