Healthcare Marketing

Opening hours
Monday – Friday 08.00 – 17.00

Target Audience

  • Identify the target audience, which may include patients, healthcare professionals, caregivers, and other stakeholders.
  • Tailor marketing messages to address the specific needs and concerns of the target audience.

Reviews & Reputation

  • Monitor and manage online reviews and ratings to maintain a positive online reputation specifically on Google and Facebook. 
  • Encourage satisfied patients to leave reviews via and address negative feedback professionally and promptly.

Content Marketing

  • Create educational content that addresses health-related issues and provides valuable information.
  • Share success stories, patient testimonials and case studies to build trust and showcase the organization’s expertise.


  • Establish a strong and consistent brand identity that reflects the organization’s values and mission.
  • Emphasize qualities such as trust, reliability, and compassion in the branding efforts.

Community Engagement

  • Engage with the local community through events, sponsorships, and partnerships.
  • Participate in health fairs, workshops, and seminars to connect with potential patients and healthcare professionals.

Patient-Centered Communication

  • Implement communication strategies that prioritize patient needs and concerns.
  • Foster open communication channels to address patient feedback and improve the patient experience.

Digital Marketing

  • Utilize digital platforms such as websites, social media, and email to reach a broader audience.
  • Implement search engine optimization (SEO) strategies to improve online visibility.
  • Develop engaging and informative content.

Data Analytics

  • Use data analytics to measure the effectiveness of marketing campaigns and make informed decisions for future strategies.
  • Adhere to healthcare regulations, such as HIPAA, when implementing marketing strategies to ensure patient privacy and confidentiality.

Patient Education

  • Develop educational materials to empower patients with information about their health and encourage preventive care.
  • Collaborate with healthcare professionals and influencers to enhance credibility and reach a broader audience.

At The Birney Directive, we specialize in healthcare marketing solutions designed to amplify the impact of healthcare providers, organizations, and services. Our dedicated team of marketing professionals understands the unique challenges and opportunities within the healthcare industry, and we are committed to delivering tailored strategies that resonate with both healthcare professionals and the broader community. 

Partner with The Birney Directive, like the businesses highlighted below, to elevate your healthcare marketing. Together, let’s create impactful campaigns that not only drive results, but also contribute to the well-being of the communities we serve.

"Amazing staff. They are all very quick to respond with any concerns at all. And very informative and helpful with regards to new campaigns and initiatives."

Mike Martin, Kerner's Auto Service

"Amazing people, talent, professional and timely. Changed our business profile and exposure beyond our expectations."

Todd Garris, Motor City Granite & Countertops

"We've been working with The Birney Directive (Brian and his team) for about a year, and are thrilled with the service and professionalism provided. They are our "Marketing Department!"

Jason Milen, Jax Kar Wash

Awards & Testimonials

Constant Contact Email Marketing Certified Partner.

Top Logo Designer in Metro Detroit from

Best Social Media Marketing Agency from

Certified Partner of Birdeye Online Listings and Digital Performance.

All Star Award from Constant Contact Email Marketing.


PO Box 590
Lake Orion, MI 48361