Opening hours
Monday – Friday 08.00 – 17.00

Brand Retailvation

Transform your brand into an irresistible force. Our retailvation strategies go beyond traditional branding, creating an emotional connection with your target audience and positioning your retail business at the forefront of consumer preferences.

Omnichannel Mastery

In a world where the lines between online and offline are blurred, we excel in omnichannel strategies. From seamless e-commerce experiences to immersive in-store activations, we ensure a consistent and delightful brand journey across all touchpoints.

Targeted Promotions

Get noticed where it matters most. Our targeted promotions leverage data-driven insights to reach the right audience with compelling offers, driving foot traffic and online conversions for all of your products and brands across all of your platforms and initiatives. 

Visual Merchandising Magic

Your store is a stage, and we’re the directors of a captivating retail experience. Our visual merchandising strategies enhance the aesthetics of your physical and online spaces, maximizing product visibility, encouraging sales and driving more traffic in store and online. 

Customer Loyalty Cultivation

Turn one-time shoppers into lifelong advocates. Our customer loyalty programs, personalized communication strategies, and post-purchase engagement initiatives keep your brand top-of-mind and foster lasting relationships with your customers.

Retail Technology Integration

Stay ahead with cutting-edge retail technology. We integrate innovative solutions such as AR/VR, AI-driven personalization, and smart retail analytics to enhance the overall shopping experience and drive operational efficiency.

Welcome to The Birney Directive, your strategic partner in retail marketing excellence. As a specialized agency dedicated to the world of retail, we understand the dynamic landscape, fierce competition, and ever-evolving consumer expectations. Whether you’re a boutique, a national retail chain, or an e-commerce giant, our team of seasoned professionals is here to amplify your brand, engage your audience, and drive unparalleled success in the retail realm.

Partner with The Birney Directive to embark on a retail journey that transcends the ordinary. Let’s create a retail narrative that not only resonates with your audience but also drives sustained success and growth for your brand.

"Amazing staff. They are all very quick to respond with any concerns at all. And very informative and helpful with regards to new campaigns and initiatives."

Mike Martin, Kerner's Auto Service

"Amazing people, talent, professional and timely. Changed our business profile and exposure beyond our expectations."

Todd Garris, Motor City Granite & Countertops

"We've been working with The Birney Directive (Brian and his team) for about a year, and are thrilled with the service and professionalism provided. They are our "Marketing Department!"

Jason Milen, Jax Kar Wash

Awards & Testimonials

Constant Contact Email Marketing Certified Partner.

Top Logo Designer in Metro Detroit from

Best Social Media Marketing Agency from

Certified Partner of Birdeye Online Listings and Digital Performance.

All Star Award from Constant Contact Email Marketing.


PO Box 590
Lake Orion, MI 48361