Insurance Marketing

Opening hours
Monday – Friday 08.00 – 17.00

Brand Positioning

Stand out in a crowded market with our brand positioning services. We work to define and communicate your unique value proposition, differentiating your insurance brand in a way that resonates with your target audience.

Digital Marketing

Harness the power of digital channels with our tailored digital marketing strategies. From search engine optimization (SEO) to pay-per-click (PPC) advertising and social media campaigns, we optimize your online presence.

Content Marketing

Educate, engage, and build trust with your audience through our content marketing services. We create informative and compelling content, including blog posts, articles, and multimedia, that positions your brand as an authoritative resource.

Lead Generation

Drive qualified leads and enhance conversion rates with our lead generation and optimization strategies. Our targeted campaigns and landing page optimization techniques ensure that your marketing efforts translate into measurable results.

Customer Retention

Foster long-term relationships with policyholders through our customer retention programs. We develop personalized communication strategies and loyalty initiatives to enhance customer satisfaction.

Multi-Channel Advertising

Extend your reach through multi-channel advertising campaigns. Whether through traditional channels, online platforms, or targeted direct mail, our advertising strategies are crafted to maximize visibility and engagement.

Welcome to The Birney Directive, your trusted partner in navigating the dynamic landscape of insurance marketing. As a specialized marketing agency, we understand the unique challenges and opportunities within the insurance industry. Our comprehensive suite of services is tailored to empower insurance brands, drive customer engagement, and position your company for sustained success in a competitive marketplace.

Partner with The Birney Directive, like the businesses highlighted below, to unlock the full potential of your insurance brand. From strategic positioning to digital engagement, we’re committed to driving your success in the competitive insurance landscape.

"Amazing staff. They are all very quick to respond with any concerns at all. And very informative and helpful with regards to new campaigns and initiatives."

Mike Martin, Kerner's Auto Service

"Amazing people, talent, professional and timely. Changed our business profile and exposure beyond our expectations."

Todd Garris, Motor City Granite & Countertops

"We've been working with The Birney Directive (Brian and his team) for about a year, and are thrilled with the service and professionalism provided. They are our "Marketing Department!"

Jason Milen, Jax Kar Wash

Awards & Testimonials

Constant Contact Email Marketing Certified Partner.

Top Logo Designer in Metro Detroit from

Best Social Media Marketing Agency from

Certified Partner of Birdeye Online Listings and Digital Performance.

All Star Award from Constant Contact Email Marketing.


PO Box 590
Lake Orion, MI 48361