Chain Business Marketing

Opening hours
Monday – Friday 08.00 – 17.00

Unified Branding

We recognize the importance of maintaining a consistent and powerful brand image across all locations. Our team develops cohesive branding strategies that resonate with your target audience and reinforce your brand identity.

Localized Marketing

While chains benefit from a centralized strategy, we understand the importance of localized marketing efforts. Our campaigns are designed to connect with local communities, ensuring that each location feels like an integral part of the neighborhood.

Multi-Channel Engagement

Our comprehensive approach spans various marketing channels, including digital, traditional, and experiential. We leverage the full spectrum of marketing tools and tactics to maximize reach and engagement with your diverse audience and locations.

Franchisee Support

For franchises within your chain, we provide tailored support to ensure they effectively implement marketing strategies at the local level. Our goal is to empower franchisees to thrive within the broader framework of the chain.

Data Driven Decision Making

Our marketing agency is committed to data-driven insights. We employ advanced analytics to track performance metrics, understand customer behavior, and refine strategies for continuous improvement on all platforms.

Innovative Technology

Staying ahead in the competitive landscape requires embracing technology. We integrate innovative marketing technologies to enhance customer experiences, streamline operations, and stay ahead of industry trends.

Welcome to The Birney Directive, where we specialize in crafting dynamic and impactful marketing strategies tailored specifically for chain businesses. Our seasoned team of marketing professionals understands the unique challenges and opportunities that come with managing and growing a chain of establishments. Whether you operate in retail, hospitality, or any other industry, we have the expertise to elevate your brand and drive success across all your locations.

Partner with The Birney Directive to unleash the full potential of your chain business, just like the sampling of our partners below. Let’s build a marketing strategy that not only unifies your brand but also propels each location to new heights of success.

"Amazing staff. They are all very quick to respond with any concerns at all. And very informative and helpful with regards to new campaigns and initiatives."

Mike Martin, Kerner's Auto Service

"Amazing people, talent, professional and timely. Changed our business profile and exposure beyond our expectations."

Todd Garris, Motor City Granite & Countertops

"We've been working with The Birney Directive (Brian and his team) for about a year, and are thrilled with the service and professionalism provided. They are our "Marketing Department!"

Jason Milen, Jax Kar Wash

Awards & Testimonials

Constant Contact Email Marketing Certified Partner.

Top Logo Designer in Metro Detroit from

Best Social Media Marketing Agency from

Certified Partner of Birdeye Online Listings and Digital Performance.

All Star Award from Constant Contact Email Marketing.


PO Box 590
Lake Orion, MI 48361