Visibility is the cornerstone of business growth and success. The easier it is for customers to find you and assess your reputation, the higher your conversion rate will be.

Online listings play a crucial role in every business’s digital strategy. However, there is so much a business needs to know, monitor, and leverage to make the most of listings.

Key Strategies:

  • Online listings are fundamental to organic SEO, yet they often remain underutilized.
  • Maintaining accuracy in the business name, address, phone number, and services across all possible listing sites tells Google that you are a relevant and trustworthy business. This boosts your website’s authority and improves your chances of ranking higher in local searches.
  • Using tools like Birdeye’s Local SEO Audit tool can help businesses identify areas of improvement in their listings.
  • After listings, reviews determine a business’s online success. Businesses with a plethora of high-quality reviews stand a better chance against their competitors.
  • Responding to all reviews, particularly the negative ones, is essential. It showcases a business’s accountability and commitment to valuing customer feedback.
  • For mobile users, convenience is important. Businesses must ensure that websites and listings are set up in such a way that users can quickly call/text a business without the hassle of filling out forms.
  • A top emerging SEO trend is the advent of AI. As consumers move towards conversational queries, voice searches, and AI-driven results, businesses need to center their strategies around customer experience and adapt accordingly to these trends.

To see where your online listings rank, please use our free Scan Tool Here.